For a long time I’ve wondered how ticket prices and a team’s ranking are correlated. The prices are no doubt impacted by quality of opponent, but is there a baseline entry price dependent on the ranking, regardless of opponent? I’ll chart this the rest of the season and have aggregate results, but for now let’s look at ticket prices for games involving top 25 teams. Note the entry price is the minimum price for tickets on Stubhub as of 8:30AM ET the day before the Week 11 games.
|Week||Home Rank||Home team||Opp||Opp Rank||Entry price|
|11||4||Notre Dame||Wake Forest||–||107|
|11||–||Iowa St||Oklahoma St||8||41|
|11||16||Florida St||North Carolina St||–||31|
A few things caught my attention right away. Iowa fans are very excited about their team and this week’s night game. I would’ve guessed the Miss St/Alabama and Baylor/Oklahoma games would rank ahead of this one. Notre Dame home games are an expensive ticket and the opponent does not matter.
The most interesting observation, however, is Michigan St commanding just $9 the day before the game. Michigan St is one bad call away from being undefeated and likely a top 8ish team, yet it costs more to see any other game involving a ranked team, and in many cases it costs more to see two unranked teams play. Granted, Maryland isn’t very good, but $9 to see the 13th ranked team in the country play seems out of whack. High schools charge that much for football games. Perhaps Maryland is really bringing the price down, so let’s look at their home finale with a team on the fringe of the top 25, Penn St. As of this writing, those tickets start at just $10. Why does nobody care about going to see Michigan St play at home? It is a much tougher ticket to see the Spartans play on the road, as the tickets to see Michigan St play in Columbus are currently going for $135 and up, so it seems like a bargain to catch them at home twice for a fraction of the cost.
I’ll keep an eye on this the rest of the season as the market continues to change.